MTV Europe Music Awards offer viewers pitch-perfect live video performances throughout awards week
LiveU units were used to stream to Facebook Live multiple events in the build-up to the awards and at the award evening’s event at London’s SSE Arena, Wembley.
This year’s MTV Europe Music Awards were widely celebrated, thanks to the efforts of MTV Europe to capture the flavour and excitement of today’s hit music makers before and during the event, both for those in attendance and those want to watch live from home. With help from LiveU’s UK partner, Garland, MTV Europe had the technology solution they needed to live streamed multiple events to Facebook Live and bring those events to life around London.
The MTV EMAs take pride of place in the calendars of millennials and younger audiences, bringing together today’s music sensations to celebrate their successes from the past year. This year’s awards took place at SSE Arena, Wembley. MTV Europe built up to the Sunday night awards event with a week-long series of interviews, guest appearances and light-hearted activities all set to the sound of the latest music hits.
MTV Europe created ‘The House of MTV’, taking over Hackney House in the dynamic heart of East London. They used their own LiveU LU200-DVB unit to bring live bulletins and celebrity interviews to fans on Facebook Live. The streams were achieved using both cellular and wired connections, with the signal fed directly into the portable MCR that MTV had set up at Wembley Arena itself. The high-quality streams were received at around 9–10Mbps.
At the portable Master Control Room (MCR), operators of the LiveU Central management platform started and stopped the streams and added clean graphics to the video. The feed was then encoded and delivered to MTV Europe’s Facebook page.
Another LiveU LU200-DVB unit was deployed by production company Electric Robin on the London Eye to bring an interview with Rita Ora to Facebook. Despite the metal and glass structure of the pods on the London Eye, the LiveU unit performed perfectly.
In addition, globally-renowned DJ David Guetta’s closing performance for the week was streamed live from Trafalgar Square in the heart of London, with over 700,000 views. At the after-show party, celebrities entered the event by walking through a real London Underground carriage — all streamed live via a roaming LiveU unit that used both cellular and WiFi connectivity.
“The week build-up and the awards themselves were a huge success for everyone,” say Lorna Garrett, Co-Founder and Commercial Director at Garland Partners. “The coverage was invigorating and dynamic, and LiveU’s technology were vital in helping bring the events to life for Facebook viewers. We’re really pleased to have been involved with this project, and are pleased MTV Europe was able to bring such an exciting event to its viewers everywhere. They keep surpassing their efforts each year.”