Over the Top (OTT)
Going “over the top” opens up boundless opportunities. As a viewer, you can watch other offerings on any device you have connected up to the Internet without going through an ISP (internet service provider). As a broadcaster you can use OTT to enhance what you already offer, like Channel 4’s Box TV service.
These days, with careful choice of technology, you can offer a high-quality, reliable OTT service that viewers will want to watch. From there you can create new revenue streams from targeted advertising, Catch-up TV and Video-on-Demand services to interactive online shopping experiences.