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Liverpool Football Club's Innovative Pre-season Streaming Tactic
Case Study - 8 December 2010
The most successful club in the history of English football Liverpool FC (LFC) has grown from strength to strength since 1982. One of the five teams that have been awarded the prestigious UEFA Badge of Honour. LFC with its large and diverse fan base, wanted to to able the stream pre-season matches and training live to their website. The club turned to Garland Partners (GPL) to find the right solution.
So, when "The Reds" kicked off with FC Lucerne in a pre-season match on July 16th 2008 it was streamed live on the web via a streaming encoder provided by Garland Partners. The encoder is easy-to-use, with professional-grade performance allowing LFC to makes its games available to all its fans globally.
LFC upgraded to the new streaming encoder to broaden its broadcasting capabilities. "...It gives us the opportunity to jump to the next level in streaming video and deliver the absolute highest-quality video from SDI source to our fans. Since the encoder is so easy to operate, our TV engineering staff can stream video without any special training keeps keeps our operating costs down." states Matthew Quinn, Systems Co-Ordinator for LFC's Digital Media Department.
For example;they streamed their popular match against Rangers Football Club of Glasgow, Scotland on August 2nd 2008. This game not only attracted crowds from the U.K, but also from other countries including America. This particular match wasn't televised making the webcast a crucial aspect to Liverpool TV and their avid fans keen to watch. This year's pre-season matches were also streamed to the web, they included friendly's with Thailand, Singapore and FC Lyn.
Live event streamed to the web can be achieved easily with the right equipment and technical advice. Working with GPL you can buy, hire or lease reliable, high-quality encoders, along with web hosting should you need it. We have the right technical skills and experience on hand to advise help you plan your next event. What better way to document an event. gig or special occasion than broadcast it out to the widest audience.
"Internet streaming for sports such as football means that the team can reach an even wider audience of fans from any location" Lorna Garrett, Director GPL
Live Web-streaming is now accessible to anyone who has content to deliver over the internet or mobile phones.
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Industry: Broadcast and Media
Partner: Viewcast
Equipment: Niagara Pro
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