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Employees Get to Watch 'Upfront' as ITV Showcase their 2011 Schedule
Case Study - 2 November 2010
In one of the biggest commercial events of the year, the ITV family came together to showcase the latest programmes from all of their channels and the up-and-coming schedules for 2011.
Besides getting a peek at the programmes planned for 2011, viewers could see the new talent ITV has recently employed, such as the team of Adrian Chiles and Christine Bleakley at Daybreak. The viewing also gave advertisers the chance to see their opportunities for the forthcoming year.
The action-packed event, hosted by golden Saturday night boys Ant and Dec, featured performances from The Saturdays, Britain's Got Talent favourites Twist & Pulse, and the Xtra Factor’s Konnie Huq.
Using our professional Windows Media Encoder the live stream of ’Upfronts’ was multicast out through ITV’s Intranet. GPL provided an ideal, easy to use solution for ITV. Using a professional Windows Media Encoder enabled ITV to broadcast internally to all employees via their desktops, allowing people access in their working environment.
Besides getting a peek at the programmes planned for 2011, viewers could see the new talent ITV has recently employed, such as the team of Adrian Chiles and Christine Bleakley at Daybreak. The viewing also gave advertisers the chance to see their opportunities for the forthcoming year.
The action-packed event, hosted by golden Saturday night boys Ant and Dec, featured performances from The Saturdays, Britain's Got Talent favourites Twist & Pulse, and the Xtra Factor’s Konnie Huq.Using our professional Windows Media Encoder the live stream of ’Upfronts’ was multicast out through ITV’s Intranet. GPL provided an ideal, easy to use solution for ITV. Using a professional Windows Media Encoder enabled ITV to broadcast internally to all employees via their desktops, allowing people access in their working environment.
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Industry: Broadcast and Media
Equipment: Professional Windows Media Encoder
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