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Enabling Automated Ad-Insertion
News release - 15 May 2010
Garland Partners is pleased to introduce the ground-breaking technique of fully automated Ad-Insertion for live streaming from Inlet Technologies.
As a content provider using Inlet’s Spinnaker live-streaming encoders, every stream you deliver, either over the internet or to mobile devices, can be turned into a revenue generator. Spinnaker can do all the processing necessary for live ad insertion.
The Spinnaker encoder recognises an SCTE-35 cue message, translates it into a marker for Flash, Silverlight or iPhone, and optionally inserts a slate at that point. The player then makes a call to an ad-server to insert a targeted advertisement, minimising latency and manual intervention.
For content providers and TV channels that do not use SCTE-35, Inlet also supports manual video review and ad insertion. Regionalised ad insertion, key to national networks and their local channels, is also enabled with this new technology
Automated Ad-Insertion Approach
Contact Garland Partners today to find out more about this technique. It will revolutionise the advertising revenue options of your business!
